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Both Sides Now Publications > Forums > General, including Board Rules/Troubleshooting [Moderator: Mike Callahan] > Long Box releases
 
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joliom
Registered: 02/01/04
Posts: 845

    01/10/06 at 05:49 PMReply with quote#16

Quote:
Originally Posted by BrianW
That's my memory as well, part of the big recycling craze in the U.S. in the late '80s and early '90s.  And also responsible for the creation of the digipack around the same time.  Remember how some artists were releasing their CDs in digipacks with a note inserted on how to save the environment?

 

Typical backwards thinking on the part of environmentally-sensitive artists. The problem there is, a digipak gets worn and eventually has to be replaced or outright discarded.  A sturdy plastic case can stay on your shelf forever.

davebarry
Registered: 02/01/04
Posts: 4,560

    01/10/06 at 06:08 PMReply with quote#17

Quote:
Typical backwards thinking on the part of environmentally-sensitive artists. The problem there is, a digipak gets worn and eventually has to be replaced or outright discarded. 

I'd say that depends on the individual music owner. Some people treat things more gently than others. For example, every LP I bought brand new is still in pristine condition -- except for those few my two sisters managed to get their grubby little hands on.

ToddIreland
Registered: 02/06/04
Posts: 437

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    02/21/06 at 09:22 AMReply with quote#18

Quote:
Originally Posted by ded
Some of the younger members of the group may not realize or know that the longbox was designed so record stores wouldn't have to buy new display racks for CDs.  The new longboxes fit nicely in the space where ablums previously had been.  As more and more stores did purchase new display racks there became less and less need for the longbox. 

The need for newer display racks also contributed to the mass-merchandisers like Target quickly dumping the LPs to focus on CDs.  Perhaps one of the board members who formerly worked in music retailing can recall, but I seem to remember that dealers could order with or without longbox.

Dave

It was also my understanding that record labels liked the longboxes because it allowed for a more eye-catching display of the CD artwork.  Also, from a consumer standpoint, it was easy to quickly sift through the CD bins to find what you were looking for because the titles were prominently printed on top of the longboxes.  When longboxes were ditched in the mid-'90s in favor of shrink wrapped jewel box packaging, one of my initial complaints was that you couldn't see the CD titles when scanning the tops of the jewel cases.  Of course, most jewel cases are now sealed with a sticker along the top that displays the CD title.

MusicTrax
Registered: 04/28/04
Posts: 4,854

    02/25/06 at 03:23 PMReply with quote#19

Quote:
Originally Posted by ToddIreland
It was also my understanding that record labels liked the longboxes because it allowed for a more eye-catching display of the CD artwork.

I think 99% of most record execs (particularly in 1980s) didn't give a damn about record cover artwork.

The only reason I know of as to why CDs were packaged in longboxes in the first place is to make them harder to steal. You might remember in the 1970s and 1980s, many (if not most) stores put cassettes in giant glass cases, and consumers had to jump through hoops to figure out how to pull the cassette out, or call the clerk over to open up the case, or drop it on a conveyor belt and pick it up about 15 feet away. The other reason why was that the longbox fit the old 12" LP record shelves better.

While North America had the long box throughout the 1980s (and for a little while in the 1990s), record stores in the rest of the world generally just sold shrinkwrapped CDs in the jewel box. I think eventually, the record labels decided the longboxes weren't worth the trouble and quietly got rid of them.

Coincidentally, I vividly remember walking into Tower Records on Sunset Blvd. one night about 15 years ago and watching an employee deftly removing CDs from their longboxes. There was a 10' pile of ripped-up longboxes right next to him. I asked them what was going on and he shrugged and said, "we changed our shelving to fit the jewel boxes." The jewel boxes were still shrinkwrapped, so it didn't really affect anything.

--Marc W.
Henri
Registered: 01/31/04
Posts: 1,233

    02/25/06 at 03:41 PMReply with quote#20

Long boxes seem to be making a comeback.  Places like COSTCO sell a lot of their CDs in long boxes complete with fancy artwork.  Manilow's new CD, Kenny Rogers' Greatest Hits to name but a few.

MusicTrax
Registered: 04/28/04
Posts: 4,854

    02/25/06 at 03:51 PMReply with quote#21

Quote:
Originally Posted by Henri
Long boxes seem to be making a comeback.  Places like COSTCO sell a lot of their CDs in long boxes complete with fancy artwork.  Manilow's new CD, Kenny Rogers' Greatest Hits to name but a few.

Costco and other "warehouse" stores are among the very, very few exceptions in North America. Longboxes are absolutely not making a comeback.

I spent 3 months living in Europe a year or two ago, and never saw a longbox CD on display even once. And as far as I know, Japan never got longboxes, except for the occasional boxed set (where the box was the size of a longbox).

--Marc W.
BrianW
Registered: 02/01/04
Posts: 642

    02/27/06 at 03:58 PMReply with quote#22

Quote:
Originally Posted by MusicTrax
The only reason I know of as to why CDs were packaged in longboxes in the first place is to make them harder to steal.

Yeah, that's what I always thought, too.

JanCollector
Registered: 06/03/04
Posts: 7

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    03/17/06 at 08:19 PMReply with quote#23

Quote:
Originally Posted by AlanCarner

Not one to throw away anything,  I still have my hundreds, and hundreds of long boxes.  Usually the pictures on the boxes were very nice.  Very collectable looking.   Any value to them yet?

Yes, but generally only if sealed.  The unsealed packaging is rather flimsy and didn't usually last long.

JanCollector
Registered: 06/03/04
Posts: 7

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    03/17/06 at 08:22 PMReply with quote#24

Quote:
Originally Posted by aldj104

Hello everyone,

 This site is very informative and I have read the history of the cd section and I have a question.

 

Were all cd's released from 1983 to 1993 in the long box form or were some sold without the long boxes? I'm interested in Warner Bros. releases, but general info will do as well.

 

Thank you,

 

daniel

The answer is it depends on the artist and label.  For example, Janet Jackson's A&M albums from the 80's (Control and Janet Jackson's Rhythm Nation 1814) were both issued in long box form, but her first album for Virgin (janet., 1993) was not.  Virgin also did not issue longboxes for The Velvet Rope (1997) or All For You (2001), but issued one for Damita Jo (2004) for some unknown reason. 

davebarry
Registered: 02/01/04
Posts: 4,560

    03/18/06 at 04:35 PMReply with quote#25

Coming soon to a bookstore near you: "Goldmine's Price Guide to Long Boxes."

jane1
Registered: 11/02/05
Posts: 32

    03/24/06 at 12:26 PMReply with quote#26

I worked in a record/CD/cassette store in the late '80's, and I can remember coming to the conclusion that the only reason for the long box was for the sheer irritation it must have caused for the employees of the distributors who had to pack the boxes for shipping. The albums, 45's and cassettes were always packaged just so and fit into the boxes really nice. But they always seemed to have trouble fitting the CDs into the boxes properly. They were usually in some sort of disarray. The regular customers never said anything about the paper long boxes, but some did justifiably carp about the blister packs. Personally, I hadn't yet made the transition to CD. I was a staunch vinyl man and refused to believe that CDs would someday completely overtake the planet. So when a customer would complain, I'd think: "Serves you right!"

That was a strange time for recorded music, having things come out in three prevailing formats. I say prevailing because in my neck of the woods, all three formats were selling in respectable quantities.

LnR
Registered: 11/09/04
Posts: 483

    03/24/06 at 07:11 PMReply with quote#27

Remember how the blister packs had the booklet removed form the jewel case, and if you weren't careful cutting open the blister pack, you could damage the booklet?  Ahh, such fun!

 

  

MusicTrax
Registered: 04/28/04
Posts: 4,854

    03/26/06 at 05:07 PMReply with quote#28

Quote:
Originally Posted by jane1
The regular customers never said anything about the paper long boxes, but some did justifiably carp about the blister packs.

Man, I haven't thought about those nasty clear-plastic blister packs in years! Those were the worst, weren't they? I always had to have a razor blade or two sitting around to open them at home, after coming home from the record store, and at least once or twice I cut the hell outta my fingers trying to open a stubborn blister pack.


Quote:
Personally, I hadn't yet made the transition to CD. I was a staunch vinyl man and refused to believe that CDs would someday completely overtake the planet. So when a customer would complain, I'd think: "Serves you right!"

The transition to CD from vinyl during the 1980s was an interesting time. I remember very vividly when Tower Records here in LA first got in a handful of CDs (all pressed in Japan) in late 1983), and for a few months in 1984 had a tiny section of maybe 150 titles at the very front of the store. Every month, that section would add another row, and they'd have to shrink back the vinyl shelves. And we're talking a warehouse-sized store that easily had about 100,000 records in stock.

Within about 4 years, the CD area gradually grew to where it completely overtook the store. I actually remember trying to walk into the store one day, probably around 1987 or 1988, and they had closed for a few hours for "inventory." When I returned a few hours later, pretty much all the LPs were gone, relegated to maybe two rows at the back of the store, and now there was about 10 aisles full of just CDs. It seemed to happen almost overnight.

Interestingly Billboard and other industry mags revealed that it wasn't sound quality or any of CD's features that caused the transition to happen. The simple truth was that average LP list prices were about $9.95, and average CD list prices were about $15.95. Both the dealers and the record labels made more profit on CDs, so once they realized the CD market had hit critical mass, and there were enough players out there, the labels decided to sharply curtail manufacturing LPs and push CDs on the market instead.

As a recording engineer, I preferred CDs simply because I thought it had the best potential for giving music fans the closest replica of the master tape. I was also weary of all the rigamarole you had to go through just to play an LP (which those who still are into vinyl have to do today). But I agree there is a difference in sound quality between the two, and there are aspects of vinyl that are still attractive.

--Marc W.
TomDiehl1
Registered: 01/31/04
Posts: 3,726

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    03/26/06 at 05:49 PMReply with quote#29

It wasnt until about 1993 that music stores where I live had cut back on vinyl and cassettes to bring cds into the stores. I was still hooked on vinyl (i permanently am), but I was also into cds from the moment i discovered what they were, and had my dad purchase a 6 disc cd changer and 6 different cd titles soon afterwards.

jane1
Registered: 11/02/05
Posts: 32

    03/26/06 at 11:54 PMReply with quote#30



--Marc W.

Quote:
I agree there is a difference in sound quality between the two, and there are aspects of vinyl that are still attractive.

 

Yes, I think there is too, Marc. I've since made the leap to CDs and am darn glad that I did, yet over time there are two words that continue to come to mind when I compare the two: "sterile" and "warm." I still think a CD has a "sterile" quality to the sound where vinyl has a certain warmth of tone that I find lacking in CDs, and to me, that's one of the advantages of vinyl. So is the larger art work and print. But again, I'm certainly not unhappy with CDs. The technical advantages are just too obvious to refute. In fact, I bought my first CDs when I worked at that store. Rhino's "Lil' Bit of Gold" 3 inch CD series had come out at that time, so I bought the Raspberries disc. I also bought Polygram's "45's on CD Volume III ('66-'69)." I was quickly pleased with them and started collecting. That was around the fall of '88.

 

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